Amazon’s Alexa may soon talk to you in impeccable Hindi

Must Read

Howdy, Modi! : World media reactions on Modi-Trump’ grand Houston Event address

New Delhi, Sep 23: United States President Donald Trump and Indian Prime Minister Narendra Modi on late Sunday shared...

Howdy Modi : Modi-Trump mark history in US-India relationship with great show at Houston

Houston, Sep 22:  Modi, delivering his speech at the historic event, talks about the development underwent over five years...

ECI announces dates of Maharashtra & Haryana elections; Single Phase Election on October 21; Result on 24th

Election Commission of India has announced the dates of much-awaited state elections. According to the Chief Election Commissioner, Sunil...
Saurabh Joshi
Hey Guys!!! I am a regular Content Writer here and I bring to you the latest and the hottest Tech related news and blogs. I hope you enjoy reading my content and are learning something new everyday. Thanks and have a nice day!!!

In an effort to increase the adaptability of its voice assistant, Amazon is currently working on introducing more regional language capabilities to Alexa.

India is a key growth market for Alexa’s global team at Amazon and witnessing the potential here in India, the team is now working on to introduce more regional language capabilities in the voice-based assistant soon. Voice assistants like Alexa in smart devices are gaining immense popularity in the country.

According to the International Data Corporation (IDC), Amazon Echo led the Indian smart speakers market with 59 percent share in 2018, followed by Google Home with 39 percent unit share.

Amazon Alexa

“Yes, we are working on infusing regional languages capabilities in Alexa for the Indian market but these are early days”, said Rohit Prasad, Vice President and Head Scientist for Alexa.

Right now, Alexa can understand some Hinglish commands but these are few and far between.

“For us, it is a contextual, cultural as well as content-related challenge as the question is not that Alexa just needs to understand Hindi. This part we can do relatively easily but Alexa needs to be Indian when it speaks in Hindi as there are several dialects and accents out there which Alexa has to understand and react accordingly,” Prasad told IANS on the sidelines of Amazon’s flagship “re: Mars” event.

According to him, even jokes that are appropriate in the US may not be sound appropriate in the Indian languages.

“These are challenges which are not language dependent but more culture dependent. We believe in introducing a wholesome experience to delight our customers and not something that is half-baked. We are working on to solve these issues in the Indian context,” Prasad added.

Amazon launched a new category of skill called “Cleo”, last year, that enables customers in India to help Alexa learn Hindi and other languages. The idea behind this was to improve Alexa’s language model and help her gradually speak in local languages.

Apart from Hindi, users can respond to Alexa’s English statements in Tamil, Marathi, Kannada, Bengali, Telugu, Gujarati and other regional languages.Rohit Prasad, vice president and head scientist of Alexa artificial intelligence for Inc (Bloomberg) Rohit Prasad, vice president and head scientist of Alexa artificial intelligence for Inc

“We want Alexa to be everywhere. The whole idea is to make it more natural and conversational with humans with new Machine Learning (ML) capabilities that we are applying now,” said Prasad who has various teams working on Alexa and the Bengaluru team is fairly big among them.

In India, there are around eight third-party brands with 13 different devices that have Alexa built-in.

“Alexa is a personal assistant, a companion, a friend, a family member. That’s how I think of Alexa because our customers think of it that way. We are very transparent from day one on the privacy of your conversations and beyond the awake’ word, nothing is being recorded,” Prasad noted.

Alexa is currently available in over 80 countries and speaks more than 14 language variants.

Amazon has already invested big in India from the perspective of developing skills for Alexa, hiring scientists to engineers.

“Alexa is not just to facilitate entertainment but can help in sectors like education and health. For those who are differently-abled, Alexa can help plan daily schedules apart from reading news or playing songs,” said Prasad.


Please enter your comment!
Please enter your name here

- Advertisement -

Latest News

Bhumi Pednekar: ‘Saand Ki Aankh’ a commercial film with sense

Mumbai, Oct 22 (IANS) Actress Bhumi Pednekar has said that her upcoming release of "Saand Ki Aankh"is a commercial...

Victim wants rape charges included in FIR against Chinmayanand

Prayagraj, Oct 22 (IANS) The law student, who had accused former union minister Chinmayanand of sexual harassment, has submitted a 'miscellaneous application' in the...

AAP rebel withdraws resignation from assembly

Chandigarh, Oct 22 (IANS) AAP rebel legislator Sukhpal Singh Khaira on Tuesday withdrew his resignation from the Punjab Vidhan Sabha.Khaira, a former leader of...

Haryana polls: A look at big names that may fail to shine

New Delhi, Oct 22 (IANS) With votes polled and results awaited for the Haryana Assembly election, here is a look at the projections made...

BJP to discuss Maha, Haryana post-poll scenarios on Tuesday

New Delhi, Oct 22 (IANS) Even with exit polls across the spectrum predicting a BJP comeback in Maharashtra and Haryana a day after voting...
- Advertisement -

More Articles Like This