Royal Enfield to set up its first overseas assembly plant in Argentina

Royal Enfield assembly plant in Argentina
Image Source: TFOD

HIGHLIGHTS:

  • Royal Enfield to set an overseas assembly plant in Argentina.
  • This assembly plant will be the first facility outside Chennai.
  • The new assembly plant will be located in Campana, Buenos Aires.

Royal Enfield has decided to set up its first overseas assembly plant in Argentina. This will be the first manufacturing facility of Royal Enfield outside India. The manufacturing plant in India is located in Chennai. However, the location of the Argentina facility will be in Campana, Buenos Aires. Royal Enfield is setting this overseas plant in partnership with Grupo Simpa.

Grupo Simpa, meanwhile, is the local distributor of Royal Enfield in Argentina since 2018. However, the CEO of Royal Enfield also announced that the company at the overseas plant will start local assembly of RE Interceptor 650RE Continental GT 650 and RE Himalayan first. Meanwhile, the company might extend the production of other Royal Enfield motorcycles as well later.

Royal-Enfield-Argentina
Image Source: Autocar India

As per a statement by the CEO of Royal Enfield, Argentina and other South American countries are one of the most important markets for RE since 2018. Meanwhile, Brazil, Argentina and Columbia remain the major markets for RE in Latin America.

The CEO of RE, Mr. Vinod K Dasari, stated that “Royal Enfield has been working steadily to grow and expand the middleweight motorcycling segment globally and also to increase our footprint in important global markets. With a strategic view to cater to growing demand and to gain significant market advantage, we have been pursuing our plans to set up local assembly units across specific markets in the Asia Pacific region and across South America. In the first of these, we are very happy to announce the first CKD assembly plant in Argentina”.

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