German automaker Volkswagen has inaugurated its first ‘All-Women City Store’ in India’s Coimbatore city in order to promote diversity, equity, and inclusivity across the organization.
The company has partnered with Ramani Cars Pvt. Ltd. for the store, which would focus on upskilling women employees to more leadership roles and setting new benchmarks in customer experience within the market.
The Volkswagen store in Coimbatore will comprise over 35 women who will be managing the end-to-end operations right from sales, after-sales, test drive management, customer care services, housekeeping, security and more. With this initiative, to champion women talent in the automotive workforce and promote diversity, equity and inclusivity across the organization.
The Volkswagen store comprises a four-car display consisting of the company’s fresh product portfolio such as Taigun, Virtus and Tiguan.
Speaking on the announcement, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “At Volkswagen, we strongly believe in the development of our ‘People’ and who other than women who are the driving force of our business. Through this initiative of an All Women City Store in Coimbatore, it is our endeavour to champion women talent in the automotive workforce and promotes diversity, equity and inclusivity across the organization. Women talent play an integral role in building the future of the automotive industry and we are confident that these 35+ women through their efforts will take the automotive retail business to much greater heights.”
Sharing his thoughts, Sudersan Jagadeesan, Executive Director, Ramani Group, said, “We are extremely elated to have pioneered the initiative of introducing the ‘First All Women City Store’ for Volkswagen in Coimbatore, Tamil Nadu. This initiative is a progressive step toward encouraging women in the automotive retail industry to take leadership roles. We are confident through this initiative, we will be going the extra mile towards enhancing the car buying and ownership experience for our valued customers in Coimbatore.”