Thu. Mar 28th, 2024
India's E-commerce draft

India’s latest e-commerce strategy plan involves steps that could help local startups and require government overlooking on how companies handle data.

The government has been managing on the policy for at least two years among calls to diminish the dominance of global tech giants like Amazon.com Inc., Alphabet Inc.’s Google and Facebook Inc.

Following rules set out in a 15-page draft examined by Bloomberg, the government would designate an e-commerce regulator to ensure that it is competitive with wide access to information sources.

The Ministry of Commerce’s Department fixed the policy draft for the Promotion of Industry & Internal Trade.
The proposed rules would also require government access to online companies’ source codes and algorithms, which the ministry states would help ensure against “digitally induced biases” by adversaries. The draft also addresses determining whether e-commerce businesses have “explainable AI,” relating to the use of artificial intelligence.

India’s dominant digital economy, with half a billion users and growing, testifies tensed battles in everything from online retail and content streaming to messaging and digital payments.

Global organizations lead in each of these fragments, while local startups have sought help from a sympathetic government that lately banned dozens of apps upheld by Chinese technology giants.

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