The Indian Wire » Business » Amazon augments its Seller Lending Marketplace with Fintech Lender FlexiLoans to provide MSME credit @ click

Amazon augments its Seller Lending Marketplace with Fintech Lender FlexiLoans to provide MSME credit @ click, a MSME focused digital lending platform, extended its partnership with in the 2nd year by integrating their lending platform with Amazon Lending Marketplace, thus allowing Amazon sellers to apply and monitor their loans from the Amazon Seller Dashboard itself. is the first SME Fintech lender to integrate using APIs with Amazon and is one of’s key fintech partner for its Lending Program. Both companies are working towards achieving deep technology integrations to make lending offers real time and create an enigmatic customer experience.

Deepak Jain, Co-Founder FlexiLoans said “Indian FinTech ecosystem needs such close integrations to deliver real value towards SME financial inclusion with great user experience. Amazon is synonymous to shopping for the millennials and Business men across the country are lapping to join the bandwagon. Our curated offers for sellers makes it very convenient for Sellers to manage their working capital and take advantage of India festive season spikes”

Vivek Somareddy, Director, FBA & Seller Flex, Amazon India said “FlexiLoans has a great understanding of sellers and their needs in an e-commerce business environment. This gels well with our aim to help sellers grow their business on

India’s total e-commerce retail sales in 2018 were pegged at upwards of USD 22 bn and is expected to growth by another USD 50 bn with the increase in new sellers and customers exploding from the new digital hinterlands of the country. India achieved a 53% CAGR growth in e-commerce sales in 2013-17, the highest in the world. Fintech lending partners like FlexiLoans have helped sellers on E-commerce portals to manage their working capital spikes during the festive season and contribute to this growth. uses its differentiated technology to reach out to the e-sellers including ones devoid of the funding from banks and other financial lending institutions and provide collateral free loans within a short time frame. Flexi Loans competed three years of operations in April 2019, and crossed 10,000 loans and over 400 crores of disbursals. It has received borrowing interest from over 3 Lac MSMEs in FY 19, over 300% increase from FY 18. had recently unveiled their API product at the India Fintech Awards in Nov, 2018 which allows any platform in India to use FlexiLoans’ Lending APIs to offer financing to their SMEs.


Founded by 4 ISB and IIT professionals with a combined experience of over 50 years, FlexiLoans is a market leader in ecosystem-based lending for small businesses. It is an online lending platform started with an endeavor to solve the problem that SMEs face in accessing quick, flexible and adequate funds for growing their businesses. With the fast and ubiquitous digital adoption in India and increased avenues to leverage data analytics, are standing on the verge of banking transformation in this country which will help them efficiently cater to the large untapped and unserved demand.

FlexiLoans was incorporated in Feb’16 and became operational in Sep’16. They have raised over Rs.100 crs ($14.3mn) in equity commitment from marquee bankers. had the highest first-round of funding for a startup in the country at that time. now have disbursed loans worth Rs.400 crs to small businesses across 700+ cities and PAN India have serviced 10,000 MSMEs without having a single branch! The company is amongst the leading fintech companies in the SME lending space. FlexiLoans follows a multi-channel multi-product approach to maximize customer touch points & lifetime value. also works with many companies in e-commerce, PoS, supply chain space.

The product line of FlexiLoans include EMI–based loans, invoice financing, pay-later finance, drop-line credit facility and loans against card receivables.  FlexiLoans have achieved a wide reach accessing to 2 million+ customers via 100 partners.’s key partners include Amazon, Flipkart, MSwipe, Myntra and Fine Labs.

FlexiLoans has a team of over 230 professionals out of which 33% are women.

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