Amazon India claims 14x sale value increase on first day of sale

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Amazon India has rolled out its first festive season sale ahead of Diwali. The sale, which was started on 21st, has registered around 14x increase in value over business as usual, claims the company.

During the first day of Great Indian Festival sale, thanks to the sales of smartphones, the platform has likely registered sales between Rs 1,100-1,400 crore.

Amazon India has revealed that it has witnessed over 150 percent increase in growth in sales of smartphones compared to the sale of the same category over last year.

Comparing the day 1 of this year’s sale with the previous year, it has witnessed 2.5x growth. Flipkart, a rival of Amazon, had earlier said that it is looking to register growth of around 2x to 3x. However, the homegrown eCommerce platform has not yet revealed numbers related to the sale.

According to the industry experts, Amazon India’s average business is around Rs 70-80 crore a day while the same for Flipkart is around Rs 100 crore. However, we could not verify the accuracy of such claims.

Anil Kumar, CEO at RedSeer, said,

On Day 1, due to Shraadh period continuing till afternoon in the north, Flipkart lost out on some GMV. It also sold lower ASP fashion products, and overall, it’s Day 1 GMV was on par with Amazon’s (which had opened sales to only Prime customers for 12 hours). However, on Day 2, Flipkart has taken a significant lead and seems to have the momentum to reach its target.

Flipkart said that it was now trending towards 60-65 percent market share of online sales during Big Billion Days sale. On Friday, it saw a huge push for its electronics category, and it claims to have achieved majority marketshare in the category.

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