Tuesday, November 12, 2019

Amazon India says Prime day boosted sales, prime membership subscriptions

Must Read

Jharkhand polls for 81 constituencies from November 30 to December 20; counting on 23rd December

Addressing a press meeting today, Chief Election Commissioner Sunil Arora has announced the poll dates for Jharkhand Legislative assembly....

Congress forms six-member committee of AICC to review situation of NRC in Assam

In a bid to review the condition of Assam state after the implementation of the NRC exercise, Congress party...

Shiv Sena elects Eknath Shinde as party’s legislative leader; Sunil Prabhu appointed as chief whip of party

In a striking breakthrough, Shiv Sena elected senior minister Eknath Shinde as the party's legislative leader today. It has...
Kriti
Business news author and curator at The Indian Wire.

Amazon India has said that its main product categories saw strong sales growth during the Prime day event and added that it attracted more new members to its subscription programme ‘Amazon Prime’ than in any other week.

Prime Day was held in India along with 15 other countries around the globe for 36 hours on 16 and 17 July. Prime day is an annual event held by Amazon which rewards its Prime-subscribed members with unbeatable deals and access to exclusive new products. This year, more than 100 million products were purchased during the two-day sale across 16 countries including India, and the company managed to touch a record high of $900 billion.

In a statement issued soon after, Amazon India said that while smartphone sales increased five times compared with the sales on a typical day, sales of large appliances jumped nine times and fashion products rose two times. Smartphones, large appliances and fashion are the three largest e-commerce product categories in the Indian e-commerce market today.

Other than that, Amazon India also broke new grounds as more people living in tier 2 and tier 3 cities joined the Prime membership program in the week leading to the Prime Day sale, with 35% of new members belonging to these small towns.

Amazon has also said that it’s Prime Video and Prime Music services were also widely consumed during the sale, stating that the week leading up to Prime Day had the highest number of streamers ever.

Amazon’s major competitor in the Indian Market is homegrown company Flipkart, which was recently acquired by US retailer Walmart through a $16 billion deal, which gives it 77% stake in the company. And while Flipkart has already started planning a loyalty program, mega warehouses and a pharmacy link since the acquisition, Amazon itself has not been shy about its plans to ramp up its investments in India.

Previously, Jeff Bezos, CEO of Amazon.com, Inc. has committed an investment of $5 billion into the Indian market in order to expand its operations in the country and build delivery infrastructure. The company has been infusing funds into its various entities in India, including Amazon Pay, marketplace and wholesale business. All of its current investments are directed towards building warehouses, strengthening logistics and increasing product assortments.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisement -

Latest News

More discussions with NCP on support to Sena: Congress

New Delhi, Nov 11 (IANS) After the indecisive meeting of Congress interim President Sonia Gandhi with party leaders, including...

Congress release 19 candidate list for Jharkhand

New Delhi, Nov 11 (IANS) The Congress on Monday released another list of 19 candidates for the 81-member Jharkhand assembly, including wife of former...

Visva-Bharati unique blend of tradition and modernity: Kovind

Santiniketan (West Bengal), Nov 11 (IANS) Expressing his objection to allowing machines to gain predominance by relegating concerns of human well-being to the background,...

Reverse gear: Festive season fails to boost auto sales (Roundup)

New Delhi, Nov 11 (IANS) Despite the traditional up-tick in sales during the festive season, the slump in the domestic automobile sector continued unabated...

Kipchoge shortlisted for World Male Athlete of the Year

Nairobi, Nov 11 (IANS) Kenyan long-distance runner and reigning Olympic marathon champion Eliud Kipchoge has been shortlisted for the World Male Athlete of the...
- Advertisement -

More Articles Like This