To strengthen its e-commerce market in India, the online marketplace has invested an additional of ₹1,608 crore in its Indian arm. Amazon India have received the funds last month, as per regulatory filings with the corporate affairs ministry. This investment will also provide more arsenal to the firm to compete with local rival, Flipkart.
An Amazon India spokesperson said in an e-mail response that “We remain committed to our India business with a long term perspective to make e-commerce a habit for Indian customers and invest in the necessary technology and infrastructure to grow the entire ecosystem”.
Amazon India, which has recently completed four years of operations, has said it will continue to invest in expanding infrastructure and bringing in solutions to enhance consumer and seller experience in the country. Amazon founder Jeff Bezos when met with Narendra Modi has already highlighted the importance of the Indian market to its operations.
Besides, significant money is being invested in marketing and promotions by the e-commerce players. But these investments will be directed towards building warehouses, strengthening logistics and increasing product assortment.