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Amazon launches ‘Blink’ fashion imaging studio in India

The 44,000 sq. ft. facility will offer solutions for photo shoots, editing as well as catering to sellers for better display their products.

In order to support its fast growing fashion retail business, Amazon has launched its largest standalong fashion imaging studio in Gurugram, India.

The facility, which is named ‘Blink’, offers solutions for photo shoots, editing as well as catering to sellers and manufacturers to better display their products on Amazon India.

This is the third such facility from Amazon in the world. Apart from India, the other two such facilities are located in London and New York.

The 44,000 sq. ft. studio in India has 16 photography bays, a ramp and a presentation area along with enclosed workspaces for Amazon teams and fashion sellers to collaborate.

Arun Sirdeshmukh, Head of Amazon Fashion India, said,

At Amazon, we are always thinking about how we will raise the bar, how we will redefine the way the customer discovers, engages with, and shops for fashion online. All our efforts that we have made for this studio in terms of technology, scale and talent are designed to deliver high-quality imagery that inspires and educates our customers.

The new facility is like an extension to Amazon’s imaging and cataloguing services, which gives retailers access to low-cost photography solutions. Amazon operates 35 photo studios across 14 countries, with four out of five of those in India housed in fulfilment centres.

The move indicates Amazon.in’s increased focus on fashion category, which has swiftly grown to the top three in the Amazon marketplace.

Over the last eight months, Amazon India has added 50 international fashion labels to its list of 15,000 which includes Forever 21, Marks & Spencer and Calvin Klein. It is also approaching brands to feature their new season collections first on Amazon.

According to a recent report by The Boston Consulting Group and Facebook, online fashion e-commerce is expected to go from $7-9 billion currently to $30 billion in 2020.

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