Fri. Mar 29th, 2024
how to start selling on amazon and flipkart in India

The new e-commerce guidelines by the ruling government has forced Amazon and Flipkart to withdraw a major chunk of products which was earlier out for sale on their respective websites. The new rules which restricts e-commerce companies from selling products on the platform in which it has invested, entering into “Exclusive deals” with the seller, and even has put some restrictions on discount and cashback related offers.

These restrictions has forced the e-commerce biggies of India to pull back thousand of products. According to some media reports Amazon had to pull back around 400,000 from its web space, while its rival Flipkart had to remove as many as quarter of its total products, to comply with the new guidelines.

The on going move is going to disrupt the E commerce market adversely which as of now is around $35 billion industry  and as per the industry experts has the potential to even  surpass a record $100 billion by 2022.

The new guidelines were opposed by both Amazon and Flipkart very strongly but this opposition did not led to any favorable results for them. The current Government has come up with such laws in order to appease the traders and offline merchants before the 2019 general elections.The government defended these new guidelines by claiming that these would help in creating a level playing field for both online and offline seller and hence would lead to a fair and unbiased market space.

The new Guideline is a matter of great concern and worry for both the Indian e-commerce giants cause both are heavily invested and backed by the foreign business entities and under such an unfavorable business climate, there sales can take a steep fall in the coming future.

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