iPhones are known for their hardware and software quality. The very reason why people prefer Apple. This was the reason why Apple was got the top position in the premium range of smartphones in the second quarter of 2019. The company had 41.2 % of the total market shares. And again in the third quarter of the year Apple regained its top position with market share of 51.3.
The premium range smartphone is the price range of Rs 35ooo and above. The company got tough competition from flagships Android devices like Samsung, One Plus and Pixel. The International Data Corporation (IDC) said in a statement “In the premium segment, Apple continued to dominate with a market share of 51.3 percent in 3Q19, on the back of affordability offers and price drops on previous-generation models like the iPhone XR, iPhone 8, and iPhone 7 (128GB), along with the newly-launched iPhone 11/Pro series.”
The 10 percent rise in market share in a tough competition shows that the company is back on the Indian map. The company has registered a record revenue for the sale it’s Mac computer for the 4th quarter of the year. With the launch of the iPhone 11, the company has registered a 19 percent growth in shipment as well.
According to Navkendar Singh, Research Director, Client Devices and IPDS, IDC India, “We expect the smartphone market to see only mid-to-high single-digit YoY growth for the year 2019. This can be attributed to a strong undercurrent of passive consumer sentiment and muted shipments in the last quarter of the year due to a record 3Q19 when channel stock levels went up.”