After FMCG, Baba Ramdev to enter restaurant business

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Kunwar Prithvi Singh Chauhan
Part time journalist, full-time observer. Editor-in-Chief at The Indian Wire. I cover updates related to business and startups.

After giving a tough competition to FMCG companies, Baba Ramdev led Patanjali is all set to explore yet another vertical. At a press conference yesterday in Delhi, where Baba Ramdev announced the revenue and profit figures of Patanjali in FY17, he also added that Patanjali will soon enter restaurant business to provide healthy food to people.

At yesterday’s press conference, Baba Ramdev added that his company is working on an extensive plan to enter the restaurant business and will soon disclose the strategy and other details. The move is to take on the foreign food chains, including McDonalds, KFC and Subway.

Baba Ramdev added that Ayurved believes in a healthy brain and body. Use of herbal compounds organically processed food can be beneficial for the common man.

According to reports, food retailing in India accounts for 57% of total retail market. With his fan following and growing craze for organic lifestyle, Baba Ramdev will be an instant hit. He has proven the same with FMCG products under Patanjali brand. If he enters the market, the already-crowded food market will be even more competitive.

A Mumbai based food analyst, Santosh Kanekar told ET that the food market is way too competitive and even bigger players like Dominos are struggling to scale up their revenue. With the kind of buzz Baba Ramdev and Ayurved has received lately, it will sure give an initial buzz if he plans to enter anytime soon.

At yesterday’s press conference, Baba Ramdev had announced about Patanjali’s revenue in last fiscal, which was ₹105 billion. Off late, there have been reports that Patanjali is also eying apparel business and it might soon launch a fashion brand to see traditional as well as western clothes.

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