Triumph, the British heavy bike manufactures has joined Bajaj Auto Limited and is all set for a joint ride in the future. The joint venture will be focusing on the middle weight or mid-capacity bike segment and will be facing the market leader of this segment-Royal Enfield.
Triumph motorcycles which has collaborated with Bajaj, which has deep presence in the Indian two wheeler market, will be using its(Bajaj) market presence along with the low cost manufacturing units for manufacturing mid-capacity but less costly bike for the Indian riders.
“On the product side, things are progressing well and, in another three months, the commercial agreement will be there. The research and development, design and quality of the b will be driven by Triumph. Every manufacturer has certain capabilities, such as the vendor base and the ability to bring down the price, which Triumph does not possess,” said Shoeb Farooq, general manager, Triumph Motorcycle India.
Until now Royal Enfield was the undisputed leader in this section and now this joint venture can significantly disrupt its market. The new merger will not just be operating in India but is also eyeing on South-East Asian, African and Latin American markets, where Royal Enfield has decent presence.
“It is not about India alone, but also about picking up the right markets globally and taking this product and the collaboration there. Once the commercial agreement is done, I guess work on the distribution side of the business will begin, which is regarding how the product will be launched in the market,”he added.
Midweight or mid-capacity bikes is drawing the attention of many Indian and foreign players owing to the large margins this segment has.