Bulgaria based EsseN Videri Media LTD, a lead generation and performance marketing company in the iGaming industry has acquired Guide2Gambling.in (G2G) in an all cash deal. The financials of the deal remain undisclosed. The deal was finalised last week on the 13th of August, 2020 and includes the domain, content, social media account along with linked affiliate accounts.
Focused on the fast growing Indian market, G2G is a popular casino website which ranks and compares various online casinos. Along with having information on various tables and game guides, guide2gambling.in also also reviews various casino platforms for their readers. It also has live streams on twitch and youtube.
G2G works on one of the most lucrative models in the iGaming industry, revenue share. Under this arrangement, a website signs a deal with the online casino to refer clients and seeks a percentage of the deposit/revenue generated from that user. In the first 2 quarters of 2020, G2G claims to have made over 50,000 Euros in revenue with a profit margin of over 55%. The website is also aiming to refer at least 2000 more clients in the remaining period of 2020.
Headquartered in Sofia, Bulgaria, EsseN Videri Media is a full stack lead generation and performance marketing company working in the iGaming industry. It applies years of experience in SEO & lead generation to help its partners (online casinos, sports betting websites like 10Cric) generate revenue and take a cut of it. The main target demographic of these websites is the south asian region and India constitutes a big part of it. The company also owns SevenJackpots.
Speaking on the deal, Mattias Bergehed, CEO EsseN Videri Media Ltd said, “I am extremely proud of acquiring G2G who launched as one of the first affiliate sites in the Indian market and are therefore a perfect fit for EsseN Videri Media. The transaction is the first in EsseNViderias history and in line with the company strategy to grow in the Indian market. With G2G we are strengthening our Share of Voice in India and the domain complements our existing portfolio. In parallel we are strengthening our organisation with the three Co-Founders who will join our management group and be a part of our daily operations. This will hopefully create synergies within the group and increase our current momentum.”
Christopher Baude, CMO at Esse N Videri Media and Co-Founder and previous owner of Guide2Gambling.in too stated his joy of being a part of the new venture. In a media statement, he said, “Esse N Videri has grown into the leading affiliate website for Indian players and I am thrilled that G2G will be a part of their network. I will still have an operational role in the site and the synergies will take G2G to the next level.”