On Tuesday, Online grocery delivery platform Bigbasket said the number of new customers on its platform rose by 84 percent in July this year as compared to the month of January, an indicator of the strong growth seen by e-commerce platforms during the COVID-19 pandemic.
TheBigbasket said in a statement, the number of new customers increased by 84 percent compared to pre-COVID levels and the retention rate rose by 50 percent.
It also added, the number of households ordering on the platform has gone up by 44 percent and the total number of times a customer visited the Bigbasket website/app is 55 percent higher than before.
Covid19 shifted consumer preference from retail to online stores
If we talk about the consumer behaviour, this is a clear indication a lot more customers are now shopping for groceries online for the first time, and these customers are not only shopping for monthly groceries but top-ups as well.
E-Commerce business has become the best option for all the business owners because nobody is certain about the long-lasting impacts of this pandemic and there is no assurance about when it will end. That is why people are opting for online buying and selling of products, accessories, appliances and services that has influenced the earnings and working of E-Commerce business. Acowebs, one of the leading developers of E-commerce software for Woocommerce related online stores, testifies that their product woo-commerce product addons are actually getting more number of enquiries and sales since worldwide lockdown has begun.
All the sectors like food, health care, garments, jewelry even entertainment have developed online websites and facilitating applications to help the consumers in buying the required products and availing the desired services in a quicker and easier manner. The influx of daily consumers of grocery and food is highly noticeable because these are the fundamental essentialities that are linked to every human being so going out and risking one’s own health is not a better option to consider and nobody is ready to do that happily that is why everyone is preferring to go digital and avail the useful services being offered by E-Commerce business. And developing e-commerce mobile apps turned out to be one of the very high demand service requirements during this pandemic, as many small business owners were really searching for a good mobile app development company to develop an e-commerce app that suits their business model.
“This shift is clearly visible in bbdaily, Bigbasket’s milk and daily fresh delivery app, that witnessed a 139 per cent growth, which was driven by customers choosing it as an option to buy milk, fruits and vegetables and other fresh items all in one basket. However, the company did not disclose the total number of customers on its platform.
The company managed to grow so fast because it provides the unmatched convenience and safety that home delivery offers and also works on the principles of trust and customer satisfaction.
Fruits and vegetable category increased by 13 percent, on the other hand, beverages; snacks and branded foods; and bakery, cakes and dairy witnessed a 14 percent, 23 percent and 25 percent.
“Households are adding various indulgence options to cart for home consumption with lockdown closing off external options. Fruits and vegetables were also added to the same cart to reduce multiple outward touchpoints.”
Indulgence categories like chocolates, cup noodles, namkeens and savoury snacks registered 50 percent to 140 percent growth compared to February, as customers are staying at home much more than they used to,