ITC, India’s famous fast moving consumer goods company (FMCG) will now be entering the e-commerce market. ITC is all set to start its e-commerce platform for the sale of its premium and niche products.
The new e-commerce platform will ensure a wider reach of its services and is also going to help the company in expanding its sales. The conglomerate will be selling both food and non-food products from its recently launched e-commerce platform-“itcstore.in”. But unlike other e-commerce platforms like Amazon.in and Flipkart, this one will only have a presence in the metro cities. Metro cities accounts for the highest consumption in the premium products category. Currently the newly launched e-commerce platform of ITC is used as pilot for sales of its premium chocolate-Fabelle.
“ITC plans to sell premium and niche FMCG products to discerning consumers through the e-store. Based on the success in major metros, we may scale it up later to other cities,” Executive Director B. Sumant said.
Currently, ITC sells its products through other e-commerce platform like Amazon, Grofers and Big Basket. But the recent move of launching its own platform is more of a business strategy to expand its reach, and as per the experts is not motivated by the recent disruption caused in the e-commerce market by the new guidelines issued by the government.