Flipkart Enters B2B Marketplace, Wholesale Solution For Business Products Post Walmart Signifies A Shift In Market Focus?


What is Flipkart wholesale and what does it offer?

Flipkart wholesale is a platform for business owners to buy products in bulk. With the launch of Flipkart wholesale, Flipkart with its efficient logistics technology and easy-to-use platform bring the entire wholesale market on your fingertips. With Flipkart’s vast wholesale online market, one can grow your business faster easily.

Flipkart Wholesale, a one-stop solution will offer businesses products and help them grow by adding substantial value. It is available for fashion retailers, especially footwear and apparel, in Gurugram, Delhi, Bengaluru with plans to expand to Mumbai as well.

Customers of Flipkart Wholesale will have an access to easy credit facility which will help them manage cash flow, a range of products, convenient order returns and speedy product delivery directly to their shops with a simple order tracking facility.

You can select from a vast variety of products at the best margins. Flipkart allows you to connect with trusted suppliers in the wholesale online market to stock up your shop with goods that your customers will like. They shall ensure you get fast delivery directly to your doorstep. Flipkart wholesale offers Easy Credit benefits, they also help you buy products for your business even when you are running short on cash. The simple and easy return policy allows you to return products if you change your mind after placing the order.

Flipkart set to join the B2B battlefield, with the launch of its digital wholesale business

On Wednesday, Flipkart launched an online wholesale service for small, family-owned or independent businesses, as the Walmart-owned firm seeks to better compete with Amazon and other players in a battleground market for e-commerce.

Within the next 2 months, it hopes to list more than 200,000 products and have250 local manufacturers and 50 brands in the next few days. By the year-end, Flipkart Wholesale plans to expand to 20 more cities and in categories such as home and kitchen and grocery.

The B2B digital platform, accessible to retailers via the app on Google Play Store, aims to rope in over 300 strategic partners and have over 2 lakh listings in 2 months. Additionally, the platform will enable the onboarding of 50 brands and over 250 local manufacturers in the coming days.

“Flipkart Wholesale is built on the core value proposition of bringing prosperity to Indian Kiranas and MSMEs by making their business easier using technology. With the strong capability within the group in B2B, we will focus on meeting the needs of kiranas and MSMEs by providing these small businesses a wide selection at significant value, powered by technology to make their lives easier,” said Adarsh Menon, senior vice-president and head, Flipkart Wholesale.

In July Flipkart acquired Walmart India’s wholesale business to create a greater synergy

Flipkart’s wholesale unit acquires parent company Walmart’s loss-riden cash-and-carry operations in India. The deal, announced in july, clears the lines for Flipkart to further grow its business-to-business vertical and take the fight to rivals Amazon and Reliance JioMart in the race to woo the legions of small retailers across the country.

Bentonville-headquartered Walmart has been long searching for a viable and competitive business model for the Best Price brand that consists of a network of 28 stores and e-commerce operations. The accumulated losses for Walmart India stood at Rs2,181 crore until March 2019. In fiscal 2019, the company reported revenue of Rs 4,095 crore on a loss of Rs172 crore.

In contrast, Metro AG posted 10% growth in net sales at Rs 6,755 crore during the year ended September 2019 according to its global annual report that also said the Indian unit has been profitable since the last two years

In January, Walmart had let go of nearly 100 senior executives including vice presidents across sourcing, agri-business, and the fast-moving consumer goods (FMCG) divisions. The downsizing was a precursor to a sale or consolidation of the unit with Flipkart.

Walmart India CEO Sameer Aggarwal said the combination “allows us to grow much faster and become bigger.” The Best Price operation will continue to run as it is, he said, while clarifying that “In terms of legal structure, currently Walmart India is a separate entity within the Flipkart Group.” Aggarwal will remain with the company during the transition and will then move to a different role within Walmart.




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