Global smartphone shipments fall for seventh consecutive quarter in Q2, Samsung is ruling over Apple

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According to IHS Markit report :Samsung maintains the top rank in the smartphone business even after the global shipment for smart phones fell in the second quarter, marking seven consecutive quarters of year-over-year declines. .The company was able to increase shipments by 6 percent year-over-year to reach 75.1 million units.

Apple continues to face challenges in terms of unit shipments—a trend that is unlikely to be fixed soon. Apple shipped 35.3 million iPhones in the second quarter, down 14.6 percent from 41.3 million units one year ago. The Huawei ban wasn’t in effect for the entire quarter, having been announced right in in the middle of the three-month period on May 15. As a result, the impact of the ban on Huawei was limited. The company shipping 58.7 million smartphones in the second quarter globally, down less than 1 percent from 59.1 million units in the first quarter and up 8 percent from the second quarter of 2018. Huawei’s market share rose to 18 percent in the second quarter, up 2 percentage points from one year earlier. The even worse news is that the impact of the United States’ ban on Huawei didn’t yet impact the smartphone market to a large degree during the second quarter—but may still have a negative effect on third-quarter results.

It is a little early for Samsung to start realizing the benefits from Huawei’s struggles in international markets. However, the tech giant’s market share increased to 23 percent in the second quarter, up 2 percentage points from a year ago.

Tough times continue for most of the market

For many other smartphone brands, business conditions continue to be difficult, with few signs of a silver lining on the horizon.

LG Electronics continues to struggle with its mobile handset business. Its smartphone shipments declined 21 percent in the second quarter compared to a year ago, after a 24 percent year-over-year drop in Q1.

“LG seems to have lost out to Xiaomi, OPPO, OnePlus and Samsung during the 5G rollout in Europe,” Hong said.

Market share concentrates among top brands

The combined market share of the top-six makers exceeded 80 percent of the total shipments during the second quarter. This represents a record high for the global smartphone business.


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