Google seeking to enter offline retail market by introducing UPI based payment

Image Source: Google

As per some sources, Google pay which has become dominant player in the Indian digital payment space and has acquired significant share in the Indian online payment space is now planning to move a step forward and targeting the customers of smaller offline retailers, popularly known as kirana stores.

Google is now doing pilot which will enable the users to pay offline using the Unified Payment Interface (UPI). For this google will bring convenience of card on cell phone, for payment, the user has to share his mobile number at the time of billing after which customer will receive a “collect” on mobile application. With customer entering their UPI PIN in the google payment app the payment will complete.

The initiative is currently under a pilot in few retail stores across India and is expected to be launched by Google Pay in next few months.

Google is eyeing on India as its sees a lots of of potential in the Indian market space especially in the digital payment space. Now, with this UPI payment service, the company is targeting the offline retail consumer space. The new pilot when launched will enable customer more payment options.

In August last year, the US-based search company changed the name of its digital payments interface from Google Tez to Google Pay. At that time, it also said that it will help small business grow by helping them in getting discovered through Google Search and Maps.

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