Thu. Mar 28th, 2024
KTM

Stefan Pierer, Chief Executive Officer (CEO) of KTM, has yet again expressed a desire to own Ducati. He revealed that KTM’s Indian partner, Bajaj, wants to add another motorcycle brand to the company portfolio, in an interview with Speed Week.

Rumour has it that talks have been initiated with Pierer to discuss as to how Ducati would fit into the KTM strategy.

Pierer has called Ducati ‘the Ferrari of the motorcycle industry’ and expressed that he has an emotional relationship with the brand.

This discussion has begun after Volkswagen planned on selling Ducati following the dieselgate scandal. However, the company cannot go ahead with the sale due to opposition from the labor union. Once resolved, KTM and Bajaj could be the owners of Ducati in 2019.

KTM aims to become the third largest motorcycle brand in the world by 2020 after Honda and Yamaha. The company sold 2.7 lakhs motorcycles this year, up from 2.4 lakhs units in 2017, and has seen sustained growth in the markets. KTM is also supported by Bajaj Auto Ltd, which owns 47.99 percent of KTM shares.

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