Big online retail giants are given a heads-up to carry on with their operations, post new lockdown 4.0 rules came into picture.
Earlier, on March 24th, 2020, the e-commerce companies were only allowed to deliver the essential goods and items like food and groceries etc. Nevertheless, now the operations will smoothly take place for non-essential commodities as well, which will help boost the economy at a great level. The ministry of home affairs permitted delivery of non-essential products in red zones, as part of the new guidelines issued on Sunday, where initially the metropolitan cities were at a high alert.
Even so as a precautionary measure the exceptions still exist for restricted and containment zones across the country, where only essential activities will be permitted, as per the latest Ministry in Health Administration(MHA) directives.
But in its latest guidelines, all activities, except those specifically prohibited, will now be opened up. However, states would still take the final call on allowing businesses to function based on their local needs and situations, the guidelines added. Online sales will continue to be restricted in containment zones across the country, where only essential activities will be permitted, as per the latest Ministry of Home Affairs(MHA) directives.
According to the industry experts, Metro cities and Tier 1 cities contribute to around 70% of total e-commerce orders. It can prove to be a massive stepping stone to seep in money to the system which will overall improve the economy quotient of the country.