With the entire world moving towards digitalization, Mahindra has left no stone unturned in restoring its position in the market by forming an alliance with the leading technology firms in the industry namely Microsoft, Dassault and BCG. The company has shifted its sales to the digital platform in order to keep its customers engaged towards the brand and increase its sales.
Also, ever since the sales have been converted into e-sales, the company has earned an increase in 6% sales. Another advantage that has earned the company some brownie points is the fact that Mahindra is the first company to have switched its sales over to the digital platform. Also, with its increasing popularity in the market, the company is expecting its retail sales being generated from the online platform to rise up to 15% in the financial year 2019 from the current sales of 7-8%.
Chief Sales and Marketing, Mr. Veejay Ram Nakra has been quoted as saying that Mahindra has enhanced the customer purchasing experience with the help of experts and has completely redefined the purchase process in the automotive retail industry. In India, buying a car is a very important decision which is taken collectively by the entire family. Also, at times it becomes difficult to keep coming down to the showroom in order to select the car, check its functioning, and take a test drive. To ease out this pain for its customers, the company has brought this new technology into the picture via which there is no need for customers to visit the showroom. All they need to do is sit back comfortably in their homes and decide their own car along with its accessories using the virtual reality box offered by the company and also close the deal with them.