One of the most successful smartphone manufacturer companies from India, Micromax suddenly disappeared from the market. The company previously was the second largest smartphone maker company in India. Just two years back Micromax owned 16.22% of market share, whereas, currently, it does not feature in the list of top 5 brands in India. The top spots in the list are occupied by Samsung, Xiaomi, Lenovo, and Oppo.
Previously, Micromax became popular as it was providing good quality phones and handy features at cheap prices. While now in this 4G world it was suppressed by the Chinese smartphone makers. But Micromax co-founder Rahul Sharma believes that it’s not the Chinese companies that ate his business but instead blamed fast shifting of 3G to 4G services. He quoted that “We were caught in our own web of 2G and 3G while the rivals were completely on 4G”. He also blamed demonetization as retailers prefer to sell the product in cash while no money was available in the market.
The company will now be focusing on mid-price segment Rs 10,000 to Rs 15,000. Micromax is planning to make comeback in the market soon with its Micromax 3.0.