Multiplex operator –PVR Cinemas and India’s largest Private lender– Kotak Mahindra Bank (KMBL) on November 16 announced that they have launched Kotak PVR Movie Debit Card as the cinemas in India have been reopened. Also, it is India’s first co-branded movie debit card, they claim.
Kotak PVR debit cardholders will get joining vouchers and earn points on every transaction they make using a PVR-Kotak debit card at PVR and outside PVR as well, with no cap on the points earned. Points can be redeemed over the 12 months on PVR movie tickets and food and beverages.
“The co-branded debit card will enable PVR to get access to Kotak’s large customer base and reach will help to tap loyal customers. It will assist us further to leverage the potential of the PVR Privilege Programme, digital cinema loyalty programme, where Kotak PVR Debit Cardholders get accelerated PVR reward points on movie spends,” said Gautam Dutta, CEO, PVR Limited.
Whenever a customer will use the Kotak-PVR debit card, they will earn reward points. 10 reward points will be given for every Rs 100 spent at PVR Cinemas and 0.50 reward points for every Rs 100 spent on other transactions. One reward point will be equal to one rupee, it means 100 reward points means Rs 100.
Dutta said that the entertainment-focused debit card will strengthen both the firms, PVR and Kotak, and attract movie lovers to cinemas.
“We are seeing a gradual return to normalcy and are keen to support the resumption of activities. The first signs of recovery in the entertainment industry are visible with movie theatres reporting higher footfalls and eager audiences keen to experience the magic of the big screen once again,” said Puneet Kapoor, President – Products, Alternate Channels and Customer Experience Delivery, Kotak Mahindra Bank Limited.