The Indian Wire » Business » Samsung Reclaims Top Smartphone Brand Spot As Xiaomi Fizzles Under Anti-China Sentiments

Samsung Reclaims Top Smartphone Brand Spot As Xiaomi Fizzles Under Anti-China Sentiments


In recent times the Indian smartphone industry has seen a tough fight between Xiaomi and Samsung to become the biggest smartphone brand in India. Xiaomi had acquired the largest market share and has stayed on the top for the last two years also claiming themselves as the “Number One Smartphone Brand in India”.

However, as the recent anti-China sentiments rose after several geopolitical issues and border clashes between the two neighboring nations, the South Korean brand has risen up to conquer the throne of the biggest smartphone brand in India in Q3 2020. Recently, the conglomerate has posted its highest quarterly revenue figures.

The company reported an increase in consumer demand. The company claimed a high increase in demand for smartphones, computers, TVs, and other devices. Even the display panel and semiconductor businesses of the conglomerate did well during this period. According to the company report, sales hiked by 8 percent from last year to KRW 66.96 trillion (around $ 59 billion). The company also reported that its operating profit increased from 59 percent from Q3 2019 to KRW 12.35 trillion (around $ 10.09 billion). The conglomerate’s net profit also rose to KRW 9.36 trillion (around $8.2 billion).

Samsung dethrones Xiaomi in India:

After a stretch of two years, the smartphone market in India has seen a change in the number one spot. The Chinese company Xiaomi has been pushed down to the second position after a good quarter from Samsung.

Latest numbers from market analysis firm Counterpoint Research, Samsung has managed to achieve a 32 percent year-on-year growth during Q3 2020 to become India’s leading smartphone brand. The South Korean brand has managed to hike up its market share to 24 percent in Q3 2020 from the previous 20 percent in Q3 2019. Xiaomi has slipped down to 23 percent from a previous 26 percent market share in Q3 2019.

This also marks Samsung to be the first company to come out of the COVID-19 pandemic led dent in the business. Factors like effective supply chain management, the launch of good mid-range models, and touching of various price points helped them to regain their fallen market share in the country. The company also pushed their smartphones aggressively in the online market which resulted in the highest contribution to the business from the online market.

Vivo follows Xiaomi to rank third in the smartphone segment with a market share of 16 percent. The next two positions are claimed by RealMe and Oppo with a market share of 15% and 10%, respectively. OnePlus retains its top position in the value flagship segment ($400 to $600). Sales and iPhone SE 2020 and iPhone 11 resulted in Apple doing well in the premium segment.

Samsung becomes the top smartphone vendor in the world:

Just one quarter after losing its spot to another Chinese smartphone manufacturer Huawei, Samsung regains its top spot according to reports from IDC, Counterpoint, and Canalys.

Strong sales in China while the rest of the world was suffering from the COViD-19 situation saw Huawei rise as the top smartphone vendor. According to a report from Counterpoint, shipments fell 7 percent quarter-on-quarter and 24 percent year-on-year while Samsung’s shipment increased by 47 percent in the last quarter.

Xiaomi overtakes Apple to become the number three smartphone vendor:

For the first time in several years, Xiaomi managed to regain the third position with year-on-year growth of 46 percent. The Chinese conglomerate pushed down Apple to take its spot. In the June-September quarter, Apple shipments fell 7 percent year-on-year. The late October and November release date of its latest iPhone affected the company’s sales in the quarter.

Oppo, Vivo, and Realme respectively are in the fifth, sixth, and seventh spot with the very close differences between them. However, rankings in the fifth spot differ according to different firms. Counterpoint places Oppo in the fifth spot whereas IDC and Canalys give the spot to Vivo.

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