Chinese electronics OEM / ODM major, iVOOMi has recently talked about its investment of ₹250 Crore to compete with the other brands in the Indian Market. There are various brands who produce smartphones in India, and they have to do something different, if they wanted to stand out among the rest. It’s easy to enter in the smartphones market but it’s tough to hold the position or to remain on top. Currently, The Company focuses on strengthening its technology and to promote their product among retailers, so that more people can make use of it.
Mr. Ashwin Bhandari, CEO of iVOOMi, has commented that “We are glad to announce our investment plans for the highly competitive Indian market. With the significantly rising penetration of the iVOOMi smartphones, our mission is to establish iVOOMi as the most preferred Smartphones brand for the entry level Smartphone users. And we are predominantly focusing on delivering disruptive features and ultimate user experience to our users at a nominal cost.”
It has been already decided that 60% of the total investment will be made towards Research & Development system in China, so that products can be promoted in the Indian market. The company is working with other technology giants like Qualcomm, MediaTek, Spreadtrum, Intel, Samsung, Galaxycore, OmniVision, Asahi, DragonTail, BnK, in order to develop products for Smart users and to fulfil their expectation by developing something innovative and modern.
iVOOMi is planning to launch an extensive portfolio of Smartphones in India with world-class features because they think India really needs a better smartphone at affordable price. The company holds a wide range of product portfolio spread across more than 30 countries. Moreover, they are planning to introduce three new product categories within this year in India.