Taproot Dentsu, the creative agency arm of Dentsu India, has bagged the creative mandate for the upcoming campaign of the leading tech giant, Lenovo. The agency marked its win of the mandate following a multi-agency pitch and from here will service the account from its Mumbai office.
The focus of the campaign will be on Lenovo’s smart and innovative offerings. It aims to take the Lenovo story forward in the Indian market.
Speaking of the association, Amit Doshi, CMO – India and South Asia, Lenovo said, “Taproot was quick to understand our business needs and translate it into interesting possibilities. They have a stellar track record in producing disruptive work and we are excited about working with the unit.”
Ayesha Ghosh, Head, Taproot Dentsu added, “In an ever-evolving category, Lenovo has continued to stay ahead of the curve and we are delighted to be part of that journey.”
She further said, “ We enjoyed bringing the brief to life and we’re happy that the Lenovo team felt we had hit the nail on the head with the work we are now developing.”
Dentsu Inc. is a Japan-based largest advertising agency. And In India, it comprises the global network brands like Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen. Its network also comprises the locally acquired brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, mcgarrybowen India, Fractal Ink Design Studio Linked by Isobar, SVG Columbus and Merkle Sokrati.