INTRODUCTION
Unacademy is an educational tech company which is situated in the Silicon Valley of India i.e. Bangalore, Karnataka, India. It was originally a simple YouTube Channel that mainly provided preparatory courses for competing in competitive exams. This channel was started in the year 2010 by Gaurav Munjal and later became a company in the year 2015. The company employs over 18,000 educators which provides study materials for a variety of professional and educational admission tests. These lessons are available in the form of Live Classes, which are both free as well as available on a subscription basis.The Start
Unacademy was started as a simple YouTube channel in 2010 by Gaurav Munjal wherein the students were being delivered preparatory courses for competitive examinations like UPSC, NEET, JEE-Mains and Advances, etc. The founder Mr Gaurav Munjal along with its co-founders Hemesh Singh and Roman Saini launched Unacademy in the year 2015 as an ed-tech private firm in Bengaluru, India. The firm was founded as a platform for educators and new-generation learners were the students got access to 30+ test preparation categories, with experts making instructive films and offering live interactive sessions to students. On its platform, the company today includes over one million video lessons and over 10,000 intelligent professors. According to stats the company, 70% of its customers are from India’s Tier 2 and Tier 3 cities, and the numbers are still growing. The company is still in its growth stage and has valued at around US$ 2.0 billion in the month of December last year.Bright Days
The company’s success can be seen due to the fact that it has received huge amounts of investments along with acquisitions of lots of ed-tech companies. Along with this, the company has also worked on its social media skills through which they are gaining lots of subscribers daily. As per the stats, it can be seen on the internet, the firm has raised about US$ 50 million for its existing investors in the month of February this year through a series D funding were big companies like Steadview Capital, Sequoia India, Nexus Venture Partners, Blume Ventures, Tiger Global, General Atlantic and through many other investors present in India. It totals a sum of US$ 400 million. The company has also been invested by the social media tech giant Facebook which has given around US$ 110 million. Along with this, the company has also acquired around six firms still date. Some of them include WifStudy at its earliest in 2018, Kreatryx, which was acquired at the end of March 2020, Mastree and CodeChef in June 2020, PrepLadder in July 2020, Coursavy and the company has at latest acquired NeoStencil in the year-end of 2020. The company is not only doing good in terms of services but also, in its social media and video marketing as they have around 1 million+ likes on their Facebook channel and a community of around 3 million+ subscribers along with 250 million+ views on its videos available on its YouTube channel respectively. Unacademy is making progress in progressively reaching every nook and cranny of India to aid and empower the youth, with over 2 million views on their videos. Some of the well-known educators, such as Kiran Bedi, are also part of their platform. The software has been a bastion that has aided a large number of pupils in passing some of the country’s most difficult competitive exams. The company now has its own mobile app as well as a reputable YouTube channel. The company can be seen on its way to becoming one of India’s most illustrious unicorns in the education sector. On both the app and the YouTube channel, they have a steadily growing subscriber base.The Method of Unicorn
- Provided Heavy Focus on Courses which included Re-Learning
- Increasing and Diverging the Focus on Creative Content
- Converted into Freemium Business Model when gained Followers
- Cost-Effective Content Creation
- Connectivity of their Service