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UAE-based discovery platform TravellerPass eyes Indian market for expansion

TravellerPass, UAE’s premier discovery platform, and an app based membership programme, is aiming Indian market to become its one-stop-shop for discount discovery for dining, entertainment, wellness, and shopping, along with short-term offers and packages.

However, the global app-based platform has forayed first in Bengaluru to give residents and travellers access to the best offers at restaurants, beauty and spa treatments, leisure activities, and lifestyle zones across the city. The company has further plans for other major cities in India as well.

“Our entry in India represents a significant step in our company’s aggressive global expansion strategy and we are excited to be part of India’s growing segment of the deals market,” Matt Philips, founder and CEO of TravellerPass said.

TravellerPass, based out of UAE, was founded by Philips in 2003. The company is backed by IMC Holding, a Dubai-based Integrated Marketing Consultancy. It is considered a market leader in loyalty marketing and digital innovation in the Middle East.

It is a mobile app with access to over 1,000 experiences globally with flat discounts across four categories like dining, leisure, retail, and wellness.

“We are very confident of India becoming our next big market with its focus on the technological advancement and growing segment of mobile users and apps. We plan to enter 20 cities in India by 2021 after Bengaluru, followed by Mumbai and Delhi,” Philips added.

“TravellerPass not only provides discounts and privileges to our users, it also offers an analytical tool for our merchants and partners to understand the trends and customer lifecycles. This helps them create the most competitive marketing plans for their product based on the feedback from their individual dashboards,” Philips further said.

TravellerPass works on a subscription model and Indian customers can have access to all their offers at a promotional pricing of ₹999 for a period of one year.

It has tied up with businesses like Cafe Noir, Watson’s, Millers 46, The Park and Lemon Tree Hotels in Bengaluru so far, and lists around 184 offers on its app.

The company has a presence in the UAE, Oman, Qatar, Bahrain, Saudi Arabia, and India.

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