Viacom18 has hired Entertainment Network India’s COO Mahesh Shetty as its new head of network sales. Mahesh who is currently working with Entertainment Network India-holding company of Radio Mirchi, is said the reason behind Radio Mirchi’s such wide expansion as a radio network in India and well as abroad.
He will be resigning from his current post and will join Viacom18 in April. Shetty has a wide experience in the entertainment sector and FMCG (Fast Moving Consumer Goods).
“Amidst market shifts, we continue to make strides across platforms and geographies as we build brand solutions powered by analytics and insights. The way ahead is to work more closely with our partners and identify customized whitespaces with an eye on delivering consumer centric ad solutions across platforms. Mahesh’s multi-industry experience will be an asset to Viacom18 as we accelerate our journey to integrate and dial up revenue,” said Sudhanshu Vats, Group CEO & MD, Viacom18.
Shetty worked with Radio Mirchi for about 12 years, and during this radio network has expanded very much with 66 radio stations at present. He started his career in the FMCG company Pepsico.