Zomato scraps plan to go ahead with Grocery delivery with Zomato Market

Image of a Zomato employee
Image Source: Local Shout

Within just 2 months of its launch, Zomato has shut down its grocery delivery arm- Zomato Market, due to lack of scalability options.

Zomato has begun to lay out its master plan for revival from losses that the food delivery giant has faced in the Lockdown period.

In April 2020, Zomato rolled out a grocery delivery business in close to 80 major cities. Hoping to optimise its technology and fleet network, Zomato initiated tie-ups with several retailers and hypermarket stores. In addition, Zomato was also in talks with FMCG brands in order to meet demands for the essential items surge.

Considering the steady decline in food orders in the past few months, Zomato and Swiggy opted the grocery-delivery route. Around the same time, various e-commerce companies like Shopclues and Club Factory also began grocery deliveries.

Zomato had plans for offering easy and quick access to essentials in the safest manner possible.

At the moment, Zomato us pursuing exclusive deals with restaurants to breathe a new life into the business. The company has also smashed out liquor delivery services for home deliveries in West Bengal, Odisha and Jharkhand.

Further, the company is looking to utilise its resources to the fullest. As India slowly unlocks, Zomato hopes to spend most of its time making its food delivery system as safe as possible. The company hopes to retain its status of being the most loved service in town.


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