Bangaloreans definitely has a rich taste and opts for premium products. The recent survey by Nuance group, reveals that Bangaloreans buy more premium products than any other city in India. The duty free shopping at airports is highly preferred by Bangaloreans as the products are authentic and economical. Bangalore constitutes 25 % of the total revenue for the single malts, whereas the other city finds it challenging even to cross 15 percent. This reveals the rich taste of the city and the preferences of Bangaloreans.
Single marts are categorized as Premium and the price sensitive customers do not go behind the high priced products. Bangalore has a sophisticated life style and Bangaloreans love to experiment and experience the finer luxuries of life. Though Delhi and Mumbai have population with more purchasing power, yet they are reluctant to spend on the premium products.
There was a time when Indians weren’t open about shopping at Indian airports, for the obvious reason of the products being duplicate or pricey. They never wanted to risk with premium products. Today, the scenario has changed and Indians have started giving a shot at Indian airports. The duty free shops across the Indian airports attract a lot of footfalls, thereby increasing the customer base. There is a complete revolution in the buying pattern of the Indians. People have started trusting the products and a positive word of mouth had made the sales more successful. Earlier, the contribution to total sales was only 30 percent, by the Indians departing from airports and today it has crossed 50 percent.
Bangaloreans buying premium products:
Year- 2010- 2011- 2012 -2013- 2014
Departure- 32%- 35%- 45%- 47%- 55%
Arrival-78%-83%-85%-90%- 92%
Source: Nuance Group
Thus, Bangalore ranks high in the purchase of premium products from duty free stores in India.