Amazon Fire TV gets an upgrade with Dolby Vision

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At a press event during the Dolby SoHo space today, Amazon has announced that its first Fire TV model will include support for Dolby Vision. The Fire TV is Toshiba-branded and will be sold exclusively by Amazon and Best Buy. A 55-inch model ($449.99) is on sale immediately today, and 43-inch ($329.99) and 50-inch ($379.99) models will be available during the month end on June 30th.

Dolby Vision is an expansion of the HDR10 feature which intends to have even more precisely controlled colors and contrast all the way from mastering until it appears on your screen. Several studios support it, and budget TV competitor TCL has been delivering the very popular TV sets with support built-in for the last couple of years now. Adding this technology means Fire TV sets are better equipped to fight off the Roku-powered competition in the $500-or-less price range.

Amazon boasts that apart from the addition of Dolby Vision HDR to show off the growing collection of Dolby Vision content from Amazon Prime Video, Netflix, and others, it has also improved the Fire TV interface by including more dynamic visuals as you shift through the content. It will also feature an RF antenna port, as well as three HDMI ports, one USB port, Ethernet, a standard 3.5mm headphone jack, one analog audio port, and dual-band WiFi.

However, one of the most compelling features of the Fire TV Edition is its integration with all Echo devices. You can get Alexa to turn on your TV and pick up from where you left off. During our demo,” Amazon VP for Fire TV Sandeep Gupta told Alexa on a nearby Echo Dot to turn on the TV and the television set started playing about midway through an episode of Tom Clancy’s Jack Ryan on Prime Video. He asked the speaker to skip forward and backward, and the television responded quickly and correctly.”

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