Offering a glimpse into the future of display technology, South Korean tech giant Samsung on Monday introduced its next-generation QLED 8K smart TV lineup at the consumer electronics show (CES) 2020 in Las Vegas.
The lineup provides consumers with an unprecedented viewing experience and unparalleled smart home integration.
“Its unprecedented immersive capabilities and unparalleled smart features empower consumers to pursue their passions more simply and more comprehensively than ever before,” Joe Stinziano, Head of Consumer Electronics Business at Samsung Electronics America said in a statement.
Leading the pack is the flagship “Q950” QLED TV, which is the first TV in the industry to feature surround sound audio, true-to-life 8K resolution and a stunning, ultra-thin form factor.
The TV practically eliminates the bezel around the display to create a screen-to-body ratio of nearly 99 per cent.
It is powered by next-generation Quantum Processor 8K and features improved AI upscaling capabilities that use machine learning to analyze and identify the characteristics of individual pixels.
“8K resolution has the potential to transform our industry. Screens over 75-inch are the fastest growing segment in the market, and that segment is where 8K resolution matters the most,” said Stinziano.
The Q950 is only 15 millimeters thin across the entire display. In combination with a completely flat black panel, the Q950 can lay flush against the wall or create a striking silhouette when placed on a media stand.
In 2020, said the company, consumers will be able to enjoy and stream “AV1 codec videos” filmed in 8K on QLED 8K TVs. All Samsung TVs in the 2020 8K line will ship with this capability built-in.
Samsung is also working with partners like YouTube to create pathways for streaming native 8K content.
It features speakers on every side of the display, as well as sub-woofers in the back.
When combined with “Object Tracking Sound+”, which uses AI-based software to match the movement of audio sound with the movement of objects on the screen, the Q950 can deliver crisp and clear 5.1 channel surround-sound.
The Q950 can serve as the central hub for fitness and mindfulness within the home through the launch of Samsung Health on TV, said the company.