Shinco SO4A 39-inch LED TV launched in India at ₹13,990

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The TV space in India is jam-packed with products from major manufacturers like Xiaomi, LG, Samsung, and Sony. However, new brands have started to launch their products in India affecting the price segment in the process. Xioami launched its Mi TV range which helped in bringing the prices down, while brands like TCL and iFFalcon have made buying a top-spec TV much more affordable. The latest offering in affordable TV comes from Shinco, which has launched the SO4A 39-inch LED TV in India for ₹13,990. The Shinco TV is one of the most affordable 39-inch options available today.

The SO4A 39-inch LED TV has an HD-resolution (1366×768 pixels) display panel with a refresh rate of 60Hz and a viewing angle of 178 degrees, however, it lacks smart connectivity. The TV comes with two HDMI ports and two USB ports for additional connectivity. It is said to support 4K playback, which means that the built-in media player can downscale and playback 4K content on the TV despite the lower resolution panel.

Additionally, the TV comes with features such as USB-to-USB file transfers, 20W speakers, and an energy saving feature. Shinco has an app available on Android, easing the after-sales service process. The app helps users to book installation and repair appointments for the product, as well as avail extended warranty and other services related information.

The TV is priced at the same range as other 32-inch TVs in the market. Shinco’s LED TV range in India starts at ₹6,490 for the 24-inch model, going up to ₹59,990 for the 65-inch model. Xiaomi has announced a price cut on its Mi LED TV 4 Pro 55-inch in India as well. The Mi LED TV 4 Pro 55-inch is now available at ₹47,999, down from its original price of ₹49,999.




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