With the launch of Xiaomi TVs in the Indian market, the prices of consumer electronics have been lowered down. Various TV manufacturers have been launching their own TV range with lower prices and offering better specifications and features. It is now possible for users to buy a 4K TV at a price that is less than ₹1,000 per inch of the screen even from well-known brands. One of the first brand to offer TV at lower prices is Vu, which has launched its largest range of TV in India. The Vu Premium Android 4K TV range has been launched in India, priced from ₹30,999 onwards. The TVs will be available via both online and offline stores.
The range is available in four size options with 43-inch, 50-inch, 55-inch and 65-inch TVs available. All of the TVs have 4Kresolution (3840×2160 pixels) LED display panels. Vu has also provided support for HDR10 Dolby Vision for high dynamic range content, along with Dolby audio tuning. The TVs run on Android 8.0 Oreo with the support for Google Assistant and apps through the Google Play Store.
The TV range also comes with Vu ActiVoice remote. The remote has dedicated buttons to trigger Google Assistant, YouTube and Google Play. Vu has priced the 43-inch TV at ₹30,999 and the 50-inch TV at ₹36,999. The 55-inch and the 65-inch TV, on the other hand, are priced at ₹41,999 and ₹64,999 respectively. The TV range is available for purchase through Flipkart and is also listed on the company’s official website.
The Vu premium Android 4K TV range has been launched as a direct competition to Samsung NU6100 range, however, the pricing on the Vu TV range is significantly more aggressive. The Samsung NU6100 starts at ₹41,990 on Flipkart for the 43-inch version, going up to ₹61,990 for the 55-inch model. The Samsung TV range has the company’s own smart TV UI instead of the Android TV interface available on Vu TVs.
The Android TV platform recently in news because of a privacy issue that exposed personal information and images of countless users. The bug was originally discovered on a Vu TV and was later found out to be an issue with Android TV platform.
Commenting on the latest development, Devita Saraf, CEO & Design Head, Vu TV said, “Vu is on a mission to completely revolutionize the video viewing experience by orchestrating the perfect confluence of innovation and technology. The Premium Android 4K TV range is in line with the same vision, extending to our customers a host of ultramodern features that are also easy on the pocket. We are confident that Vu’s Premium Android TVs, much like its predecessors, will emerge as a chart-topper in the market.”
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