The Indian Institute of Management (IIM) Lucknow has started an online course in product management. The course consists of data analytics and design thinking and will be taught in an online platform- WileyNXT. This is a 6-month course for executives and the candidates will be getting a certificate from WileyNXT and IIM-Lucknow upon completion.
The curriculum is developed by IIM faculty and Wiley programme architects David Fradin, Wiley author, and product management expert along with the Wiley Innovation Advisory Council member. The experts from various industries will too be aiding the course. They shall bring the business context to the classroom.
The program will also focus on critical thinking, intensive learning, and industry-led orientation. The institute said that “only executive education programme to converge product, marketing, development and scale-up strategy across product lifecycle with data analytics and design thinking”. This will also set the foundation for machine learning.
The managing director of Wiley India, Vikas Gupta, mentioned that “India has only 20,000 product managers compared to an estimated 1.8 million product managers in the US alone. This has fuelled the demand for skilled product managers who are able to build innovative business models and drive technology innovation for competitive gain.” In addition, David Fradin said that “About 40% of all new products fail in the marketplace representing a waste of over half a trillion dollars worldwide.”
A faculty of IIM Lucknow and Program Director, Professor Rajeev Kumra said, “The data-driven product management program deals with a whole gamut of product marketing strategies driven by qualitative research, design thinking, and analytical skills. In the post-covid world, digital is going to be a game-changer, we need to acquire skills right from how to win a consumer to market segmentation to consumer positioning and this will be only possible through data-driven strategy. The learners will be skilled to do analysis, be adept to design thinking, and cultivate a growth mindset, all of which is critical for the success of a product.”
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