Aamir Khan has appealed distributors of his most awaited film “Dangal” to ensure that the cinema houses don’t hike its ticket prices unlike during big releases. According to a press release issued here, Aamir is keen to control ticket pricing for “Dangal” and has told distributors to ensure that there isn’t any further hike in ticket rates than what the rates were for big films like “Sultan” etc.
“Dangal” is a film that should reach the masses and he has taken maximum efforts to make sure that the film reaches the heartland, it said.
“I want this film to reach more and more people. I have requested theatre owners not to increase the ticket prices. Its good if the film is declared is tax-free. The audience benefits if the film is tax-free. We have applied in 12 states for making it tax-free,” Aamir said.
Wherever the film becomes tax-free, he has asked the distributors to ensure that the cinema chains pass on the entire benefit to the end consumer.
“Dangal” is an upcoming sports biopic on the life of wrestler Mahavir Singh Phogat and his Olympic medalist daughters Geeta and Babita Phogat.
Now that’s one way to get the attention of all the viewers and make it affordable and available to all.