Fri. Mar 29th, 2024
Don't get affected by various trends in Bollwood, says Aamir Khan!

Indian actor Aamir Khan says he does not get affected by the various trends in the Bollywood town, he likes to follow his own gut feelings. Aamir says that he loves to see new trends in the Hindi cinema, but the kind of a person he is he does not think that he would get affected by any of such new trends. He always likes to follow his own instinct as a creative person.

On Tuesday, Aamir was present at the launch of PVR Privilege, a loyal programme by PVR cinemas. The main aim of this loyalty programme is to redeem the opportunities and enhance its benefits. This programme will also offer food and beverages vouchers of the same value as the activation fees and the membership of this programme is at the zero cost to the customers at the multiplex chain’s pan-India properties.

Chairman and Managing Director of PVR Ltd, Ajay Bijli said that he thinks that the watching movies have a very one-sided effect. He says that people come watch a movie and then they leave, however, there is no gratification and there is no scale of knowing what really happened. Moreover, he thinks that he that all of them enrol into this program then they will be able to know exactly what they like and what they do not and this shows that what they prefer more watching and what type of movies they like more and this is the more engaging process.

This programme will also help the moviegoers benefits like reward points on the purchase of the tickets or food and beverages. There are many personalized offers and service a the multiplex and bonus points during the special occasions.

Cheif of Strategy of PVR Ltd, Kamal Gianchandani says that the PVR card aims to delight, create and retain the loyal customers. The programme could be best experienced on the smartphones through our app or website and this will allow them to reach more moviegoers.

At the launch, Aamir said that it is important for him to be excited about what is he making. Most of the time he chose that subjects which are not of the trends. Earlier he did a movie ‘Taare Zameen Par’ and that movie nobody has imagined that he will make it. He likes to give surprise to himself along with the audience. That is a very important aspect of storytelling.

Aamir is currently gearing up for his upcoming Indian musical drama movie ‘Secret Superstar’, which is directed by Advait Chandan and produced by Aamir Khan and Kiran Rao. The movie features Zaira Wasim, Meher Vij and Aamir Khan in lead roles. The movie is all set to release on October 19.