Chairman and managing director of T-Series, Bhushan Kumar has announced his next big venture on a digital platform. This is the expansion of the company in digital space and it will produce web series and web films.
Vinod Bhanushali who is currently the President- Media, Marketing, Publishing (TV) and Music Acquisitions at T-Series, will head the digital ventures. He is one of the oldest confidantes in the company.
Bhushan Kumar says, “This is the time to expand into digital space with shows and films. There exists a huge audience across the globe that you reach out to with this medium. Web-shows and web-films have an audience for all kinds of genres of storytelling and different languages as well. Along with producing films, we want to create content for digital space and give a platform for new directors and storytellers.”
Vinod Bhanushali, says, “Digital viewership is growing at a rapid speed and is a huge platform that needed to be tapped by us. Web shows and films have their own set of audience and are a huge market for everyone – all ages, races, languages, the community across the world are hooked on to it. There are some stories that are not meant for the 70mm screen yet they are needed to be told. They are commercial yet strong content films. With a new space that has evolved, web-shows and web-films have become a huge demand which is tested and proven to be successful. We have a lot of scripts coming to us every day and many of them are a perfect fit for this medium. We want to give a chance to these storytellers to bring forth their stories. T-Series will now become a platform to produce these stories and associate with our existing digital platforms to release our content.”
T-Series is the leading music company and film production house of the Bollywood and it has given some super hit songs and some blockbuster movies since it established in 1983. And with growing interest for digital content, the production house has decided to extend their avenues and explore a new yet a familiar section of digital space.