Content is a powerful tool for sending out positive or negative messages. It is in the hands of the content producer, to choose, what he/she wants to spread. On Gandhi Jayanti, a few Bollywood filmmakers joined hands. They launched an initiative known as ‘Change Within.’
Producers, Karan Johar, Ekta Kapoor, and Anand L Rai were the leading filmmakers to do this. They have pledged to make content that will tell about the ‘valor, values, and culture’ of India. It will celebrate 75 years of Indian independence.
On their official Twitter handles, the filmmakers issued a joint statement, which read, “It is our stories that make us who we are, and every corner of our country has an empowering tale to tell.”
It further added,
“As we embark on this new journey, it witnesses a fresh beginning of the grand era of storytelling to cherish the soul of the idea called ”India”.
Further, they also revealed that they will be joined by more filmmakers for the initiative. A full statement was even shared by trade analyst, Taran Adarsh, which is as follows :
Ekta Kapoor thanked PM Modi too for including her as part of his vision for the country. Ekta wrote:
“Excited to be in such august company, recreating & curating stories that made our great nation stand tall with hope & integrity! JAI HIND.”
While even producer, Dinesh Vijan’s Maddock Films shared the joint statement.
Check out Maddock Film’s tweet :
Certainly, this move will help in forging a better path for the country, as empowering content, celebrating Indian values and culture will inspire people of the nation to do good.
What do you think of the ‘Change Within’ initiative, tell us below in the comments section.