This World Environment Day, Wildlife Trust of India (WTI) is pleased to announce that actor-Filmmaker and Champion of Nature, Dia Mirza, has formally joined the WTI team as its Brand Ambassador.
Dia Mirza, who is an ardent advocate for nature conservation in India, has consistently brought conservation issues before a wider, more mainstream audience. She has been the face of several pivotal environmental and humanitarian campaigns and was last year made an Ambassador for the Swachh Bharat Mission’s ‘Swachh Saathi’ program. Besides that, Dia Mirza is also the ambassador for Sanctuary Asia’s Tiger Conservation program, a member of the governing board of the Sanctuary Nature Foundation and was recently announced as the first Indian Ambassador for Save the Children.
Dia has lent her support to WTI’s wildlife conservation endeavours for several years now and is also a founder-member of the organisation’s Club Nature initiative. Dia Mirza said “I’m proud to be part of the team that’s securing India’s natural heritage I deeply admire WTI’s mission to conserve wildlife and its habitat and to work for the welfare of individual wild animals in partnership with communities and governments. In my role as Brand Ambassador, I look forward to launching and elevating the message of WTI’s next vital nationwide campaign, where we celebrate India’s mighty elephants through the GajYatra.”
The ‘GajYatra’ is launching in August 2017, which is a part awareness campaign, part celebration. It is an 18-month road show through 13 states a confluence of local art, culture and imagination that aims to build a groundswell of public support for India’s elephants and the importance of securing elephant corridors 101 vital habitat linkages across the country that WTI is trying to secure through its Right of Passage project.