The filmmakers of Emraan Hashmi and Shreya Dhanwanthary starrer ‘Cheat India‘ has decided to play safe. To avoid a three-way clash at the box office with Kangana Ranaut‘s ‘Manikarnika: The Queen Of Jhansi‘, and Nawazuddin Siddiqui‘s ‘Thackeray‘, the makers of ‘Cheat India’ has announced that the film will now release a week before its scheduled date.
All the above three films were slated to release on January 25. According to the trade pundits, this clash might have caused a lose-lose situation for all of them. More than two movies on the same day is not profitable for any of them, but the situation has been averted now.
The makers of ‘Cheat India’ and ‘Thackeray’ organized a press conference together on Friday, where it was announced that the films will not clash as the former will now hit the theatres a week earlier on January 18.
This means that the battle will only be between ‘Manikarnika: The Queen Of Jhansi’ and ‘Thackeray’.
Emraan Hashmi made an official announcement on Twitter with a poster of the film. He wrote, “I cheated !! My film #Cheatindia will release one week earlier… 18th Jan 2019 !! See you in the theatres”
— emraan hashmi (@emraanhashmi) January 4, 2019
The producer of Thackeray, Sanjay Raut had earlier told Mumbai Mirror, “I can’t stop other filmmakers from releasing their films on the same weekend, but no matter how many films come up against us, the country is waiting for Thackeray. Nawazuddin Siddiqui has played him extremely well and while people are aware that Balasaheb was a politician, cartoonist and an orator, we are showcasing his rise from a common man to a superman which makes for interesting viewing. We were the first to announce the release and I’m not going to shift the date come what may.”
On the other hand, the co-producer of Cheat India, Tanuj Garg said, “Our title and theme organically lend themselves to the Republic Day weekend.”