One of the leading South Asian entertainment platform, Eros Now has just announced a strategic partnership with the god of cricket, Sachin Tendulkar who invested in Smartron. Smartron is a Hyderabad based mobile brand and it will provide Eros Now’s entertainment collection to the smartphone users at affordable prices and with easy accessibility. They are also planning to cover all the entertainment and media channels. The company is owned and managed by Eros International, which is a huge production house and has sufficient respect in the media industry. It will be the exclusive digital service for entertainment content on all Smartron devices, so they don’t have to find things anywhere else. Rishika Lulla Singh, CEO, Eros Digital has commented that “With high smartphone penetration and an all-time rise in content consumption on handheld devices, we are happy to join hands with Smartron as this strategic partnership strengthens our philosophy of bringing entertainment at audience fingertips anytime, anywhere,”
Rishika Lulla Singh, CEO, Eros Digital has commented that “With high smartphone penetration and an all-time rise in content consumption on handheld devices, we are happy to join hands with Smartron as this strategic partnership strengthens our philosophy of bringing entertainment at audience fingertips anytime, anywhere,”
The platform will provide its vast collection of movies, television shows, music, originals and regional content across multiple languages such as Tamil, Telugu, Malayalam, Bengali, Punjabi and Marathi to Smartron users so that they don’t have to translate the video and can enjoy it in their regional language. Smartron’s marketing campaigns and packaging is going well. They covered various cities and towns to promote the partnership between them and Eros is getting more popularity because of the huge fan following that Sachin carries.