After making his debut in 2003 with Jism actor John Abraham turned producer quite soon in his career. Starting with Vicky Donor in 2012, he has produced a number of films in the past which were not only commercially successful but also received critical acclaim.
The actor has been churning out good content when it comers to production. Even now he has two very good projects but unfortunately no studio ready to back the projects.
During a recent promotional interview of his film Pagalpanti, the actor revealed, “I have got two films that are female-oriented and they are fantastic. But to convince a studio that I want to sell this and make it into a certain price is an effort. No matter what we say about changing times, it is still an effort. It is an ongoing battle.”
His debut film as a producer Vicky Donor (2012) which introduced Ayushmann Khurrana and Yami Gautam won a national award. He then went on to produce Madras Cafe, Rocky Handsome, Parmanu: The Story of Pokhran and Batla House.
Now, the 46-year-old actor is also making his debut on the digital platform as a producer.
“I am developing two web-series… I have been developing them for two years. It will take some more time. We have got the rights of a best selling book, it is an interesting book. I can’t reveal the name. They are hard hitting but I don’t see myself acting in it,” he said.
The actor says the boom in OTT platforms has fundamentally changed the cinema viewing experience.
“There is a completely new audience that watches film on digital platform. Large section of audiences who watches movies on digital, they do not go theatres then. And this is shocking. There is research data on this. The film viewing habits are low. They (digital medium) have given a new lease of content for directors, actors and audience. It has changed the landscape of the way we look at films and make films and series.”
The actor is currently shooting for Mumbai Saga and is promoting Pagalpanti that releases on November 22. He has Satyameva Jayate 2, his action franchise Attack in pipeline.