On Wednesday, Actress Kalki Koechlin launched her new music video “Noise”. Her song “Noise” sees her reciting rap poetry that she has written and conjures up all the sounds that an Indian hears in a lifetime, from traffic on the streets to the clamour at fish markets, chants at mosques and temples and the social media notification tones. The video is directed by Akansha Seda.
Kalki reunites with “The Printing Machine” on the Blush channel. The video shot in five-six days across Mumbai and Kalki is planning to lauch it on World Music Day. Kalki said,”I met Akansha in May and read the poem out to her. We were working on ideas when she mentioned World Music Day. It was a challenge meeting the deadline while procuring the natural noise in the city and making music out of it.”
About her upcoming song actress said,” I wrote this poem last October for a poetry slam competition in Bangalore and performed it for the opening ceremony. The topic was the overwhelming amount of noise in the country, be it religious or political, or the deafening sounds in our heads. By highlighting them, we want to highlight the value of silence. The video notes that in the desperation to hear and be heard, we forget to listen.”
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