Ever since he took netizens by storm in August last year with his meme song ‘Rasode mein kaun tha’, Yashraj Mukhate has amassed a huge a following. The independent music producer and composer who hails from Aurangabad took a dialogue from a popular Hindi TV serial, Saath Nibhana Saathiya, and added beats to it turning it into a rap.
The video garnered such great traction that the show which had folded in 2017 (not to mention, after being on air for 7 years with more than 2,100 episodes) came back with another season in October 2020.
Since then Mukhate has gained attention for similar dialogue mashups, including ‘Twada kutta Tommy’ from Bigg Boss 13, but he does not restrict himself to televisions shows. He has worked on videos from social media platforms, speeches and announcements made by politicians (Devendra Fadnavis, Ramdas Athawale) and even Godman (and founder of his own nation) Nithyananda, which seems to be the first meme song video released on his YouTube channel. Mukhate has also made one using comedian Zakir Khan’s performance, ‘Zakurrrr’.
The most recent addition to these, which went viral quicker than any of his previous videos is ‘Pawri hori hai’, where Mukhate picked up a clip of a content creator and influencer from Pakistan, Dananeer Mobeen, and did what he does best.
It is safe to say that the video in which Mobeen is herself ridiculing the (fake) accent used by some people when visiting particular parts of the country, has further broken the internet with Mukhate’s editing. The video has drawn the attention of several celebrities from both sides of the border as well; many of whom have made their own videos grooving to the meme track.
The 25-year-old is elated with the response he has been receiving for these less than a minute-long videos. However, meme songs do not solely constitute his work. Even though they have not received half the attention these mashups have, Mukhate’s YouTube channel and Instagram handle have quite a few videos of covers, acoustic versions, acapella renditions, original songs, and even videos where he breaks down the music accompanying numerous popular Hindi film songs.
Since he shot to popularity several brands have also approached him for collaborations. Few prominent names include Netflix, Dream 11, Tata Sky, Cadbury (for 5Star and Chocolairs), and most recently mattress brand Wakefit.