Fri. Mar 29th, 2024

If leading by example is a necessary attribute to have, then Netflix is certainly the leading company. There has been calls in America to have more workforce diversity in every field  after the death of African-American man, George Floyd by a police officer. In order to eradicate this issue, Netflix have taken a significant step.

Ina first of its kind, the company has appointed Bozoma Saint John as its Chief Marketing Officer from August. Netflix announced this on Tuesday, June 30. Saint John is the first black person in the position of senior management in the company.

Earlier, Saint John was working with entertainment and talent agency ‘Endeavor’. She has been quite vocal about inequality and lack of diversity in corporate America. Her CV also includes work at reputed companies such as Apple and Uber.

With appointing Saint John as the CMO of the company, Netlfix is giving out a strong message to its competitors. They are also at the forefront of the much needed increase in diversity.

On the other hand, Netflix have also announced a major decision. The company is allocating 2% of its cash holdings, which is about $100 million for financial institutions and organizations, which work for the welfare of African-American communities in America.

Initially, the company will allocate $35 million. Out of which, $25 million will go towards Black Economic Development Initiative” and $10 million towards Hope Credit Union, which serves to create opportunities for undeserved communities.

The company had also announced a new series on former NFL player, Colin Kaepernick, titled Colin in Black & White. The series will document his high school years which further shaped up his role as an activist.

Netflix also announced several shows and films showcasing racial injustice as part of the ‘Black Lives Matter’ movement. Series and films such as Da 5 Bloods, When They Us, 13th and Moonlight is available.

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