Nitesh Tiwari : Delight to write, direct ‘KBC’ campaign!

Nitesh Tiwari : Delight to write, direct ‘KBC' campaign!!

Nitesh Tiwari is a Bollywood director. Nitesh made his directorial debut with a 2011 movie “Chillar Party”, which is an Indian family comedy film, produced by Ronnie Screwvala under the UTV Motion Pictures and Salman Khan under his SKBH Productions. Nitesh has even directed movies like ‘Bhoothnath Returns’ and ‘Dangal’. He won the Filmfare Best Director Award at the 62nd Filmfare Awards for Dangal. His last movie “Dangal” was the highest grossing Indian film ever.

Nitesh has been roped in as the writer and director of Kaun Banega Crorepati ad campaign, “Jawab Dene Ka Waqt Aa Gaya Hai”. Nitesh says he is delighted to be associated with megastar Amitabh Bachchan‘s upcoming ninth season of the TV show “Kaun Banega Crorepati”.

The campaign depicts various slice-of-life situations where individuals are bogged down by difficult questions of life and their only hope in life is to change their destiny with the power of knowledge. The campaign line captures the spirit of the show.

On this Nitesh said, “It is always a delight to write and direct ‘Kaun Banega Crorepati’ advertising campaign. It revolves around common man and woman with Amitabh Bachchan, and is always based on societal truth.” He added, “The tone is humorous and the challenge is to make its appeal universal. We are excited with this year’s campaign.”