The makers of superstar Rajinikanth’s upcoming Tamil science-fiction action drama “2.o“ are beginning the promotional campaign for the Indian film. Directed by Shankar, “2.o” is the sequel to 2010 Tamil blockbuster “Enthiran”.
As part of the promotions, a hot-air balloon adorned with life-sized images of Rajinikanth and actor Akshay Kumar will travel around the world.
Raju Mahalingam, creative head, Lyca Productions said, “We plan to take the 100-foot-tall hot-air balloon to as many balloon festivals as possible across the world. Since we see our film as a Hollywood production, we also plan to tie up the balloon over the Hollywood signage in Los Angeles,” The balloon will fly to many cities and countries like London, Dubai and Australia among others as part of the promotional drive.
“We also plan to take it to various Indian cities. Well-known stars will participate in this drive,” he said.
The makers will release the trailer on Rajinikanth’s birthday i.e 12th December.
The buzz for the movie is already hyped as this sequel is made on the budget of 400 crores and it has already recovered huge cost pre-release by selling satellite rights of the film to Zee for 110 crores. With Rs 80 crore from the theatrical rights, for the Hindi version alone means the producers have already recovered around Rs 200 crore of their investment.The makers of 2.0, Lyca Productions, are also planning to cross box office records set by Baahubali franchise as they are planning to release 2.0 in 7000 screens in Indian market only. Also, the film will be released in 15 languages which include Japanese, Korean and Chinese, which bound to cover audience across the borders.
The film will be out on 25th January 2018 and this will be an Indian science fiction story, as a continuation of Chitti’s story. Besides Rajinikanth and Akshay, Amy Jackson, Sudhanshu Pandey, Bohra Junior, Adil Hussain, Kalabhavan Shajohn and Riyaz Khan are also in the film.